Director of Marketing and Engagement
Sonia Bijelic joined the Brotherhood in May 2018. Sonia is an experienced senior leader with a strong track record of success working across numerous organisations and industries, including sport, entertainment, hospitality, telecommunications, consumer packaged goods, and financial services. She was recognised as one of Australia’s top 50 chief marketing officers in the 2017 IDG ranking.
Before joining the Brotherhood, Sonia was head of marketing at Cricket Australia. She holds a Masters degree in Marketing and lectures in the subject at Swinburne University.